THE BEARPEAK BLOG

"A lot of companies become heavily married to finding out if their solution works rather than digging into whether they're actually solving the right problem," Trevor says. "Many founders interview customers hoping to validate an idea." He recommends that instead, they should be validating the existence, frequency, and importance of the problem itself. It's a subtle but critical difference.

Ask better questions earlier, because tech decisions impact your whole business. Here are three questions every CEO should be asking their dev team regularly...