THE BEARPEAK BLOG

"A lot of companies become heavily married to finding out if their solution works rather than digging into whether they're actually solving the right problem," Trevor says. "Many founders interview customers hoping to validate an idea." He recommends that instead, they should be validating the existence, frequency, and importance of the problem itself. It's a subtle but critical difference.

As your business grows, the decisions you made early-on start to carry real weight. This isn’t a failure. It’s usually a signal that you’ve outgrown “figuring it out as you go.” Here are a few moments where bringing in a fractional CTO makes a lot of sense.